Merchandising Prague is engaged in handling external merchandising, promotional, premium and book-publishing rights in the territories of Mid-Eastern Europe (Czech Republic, Poland, Hungary, Slovakia). These countries represent a combined population of approx. 60 million consumers. With headquarters in Prague, Merchandising Prague is the only independent licensing agent in the territory.

Our strategy is to develop and implement successful long-term licensing programs with a diversified portfolio of cash-generating intellectual property assets that have a comprehensive potential across a broad range of various products and product categories. We are proud to represent some of high quality global franchises such as Winx Club. In addition, we are a leading provider of rights to the best known Czech cartoon characters like those of Zdenek Smetana, Radek Pilar, Ondrej Sekora and Jaroslav Nemecek. Ferda, Ctyrlistek, Vecernicek and the others offer an increasingly strong alternative to the global brands.

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